In today’s world, society is used to instant gratification, we are so used to pushing a button and seeing the result in an instant. We’ve long since forgotten that the best things in life are those that grow, that you nurture. Kind of like planting a seed, watering it and watching it grow to bear a sweet juicy fruit from the vine. SEO is a very time consuming process and it is not something that happens over night. Many will read an article or book and think they have it all figured out. Or maybe they’ve read the hype from some website that promises the process will make money on auto-pilot and then when it fail they give up. They never get the chance to see their tree bear the sweet sweet fruit.
The SEO Tips you find here are honest and delivered to you without hype and unreal promises. But first consider this, these are “tips” and do not include every last step to doing it yourself. Believe me it’s not because I don’t want to tell you how to do everything yourself. These SEO Tips are designed to give you a little understanding behind what needs to be done, about laying the ground work toward a good SEO campaign. Trust me if you fully understood what need to be done, you’d be willing to pay a lot more than I charge for anything you see here on this site.
So please go forth, take the SEO tips I’ve provided here and give it a go, but please be patient. SEO is a marathon, not a sprint.
What Is Search Engine Optimization (SEO)?
Ever since the birth of the internet in the early 90s, users have turned to search engines to find information on anything from recipes, baby names find long lost relatives, work to playing game. Of course I don’t need to tell you that this list is actually never ending and my suggestions do not even begin to scratch the surface of what users used it for then or now. As website owners and businesses began to find way to monetize their websites came the opportunity for web developers and site owners to find ways to appear at the top of the listings on the search engine results page (SERP).
Along came Search Engine Optimization (SEO), the practice of optimizing your online presence so it appears higher on the SERP for the keywords you want to use for people to find you under. SEO became particularly important when statistics showed that an overwhelming number of searchers never even look past the first page of search results. Same as it was then is true today, but those performing the searches are becoming more and more selective, where the overwhelming majority of us only select listings that are in the top 3 positions.
As search savvy geeks have figured out ways to insure their keywords are found at the top of each of the three big search engines, the search engines alter the way they display their results. Therefore the strategies for SEO have changed significantly over the years, and will only continue to change as the 3 major search engines (Google, Yahoo, and Bing) alter their respective search algorithms. Still, as a website owner there are things you must always do in order to ensure higher placement on the SERP.
Below is a list of SEO tips to consider or do to insure you stay important and relevant in the eyes of the “Big Three”
One of the most important things to the search engine is trust. How they determine trust is not fully understood but we do know they look at the age of your domain, how long is registered for and unique content. The also look for links (they act like votes for you) that point back to you as well as the links you have placed on your site. Are the links in from other trusted sites? Are your links out to other trusted sites? Do you link to other content within your site?
Use Bold Words:
Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
Make sure you link to your inner pages and not just to your Top Level Domain (TLD). With other sites linking (or voting) to your inner pages it shows you have a lot of information to offer, not just what on your home page. there’s a lot of information. Linking to these inner pages tells a search engine that you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. It will also give you the opportunity to rank for specific categories and get ranked for many pages instead of just one.
I’m not talking about just Facebook or Twitter here. There are plenty of sites typically referred to as Web 2.0 properties that are considered Social Bookmarking sites. These sites are small communities that users can use as their own personal space on the internet. They (or you) can create post each day and link from them. With the advent of social media the search engines are now placing importance on these links as well.
Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.
First Link Importance:
When creating an article that will be published elsewhere for the sole purpose of linking back to you, make sure the text links are placed high up in the article. Also do not create a link that points back to the same page over and over. All a search engine needs is one link per keyword to find you. Since search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page using the same keyword as a link. For additional links located on the same use a different keyword and/or link to a different page a separate page.
Diversify You Anchor Text:
Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.
A big site needs a site map, which should link to every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. Help them find your content, a sitemap is like holding their hand and taking them on a tour where you explain everything.