Now that you have designed a killer website that is user friendly, you can just sit back and watch the sales roll in, correct? Not necessarily. There is an often overlooked area of search engine optimization that can help to boost your sales potential. Here is some important information about getting the maximum effect from the metadata of your website.
It is important to think carefully about how you write your meta description. These are the words you place between your <head> and </head> tags. Some search engines use this information to create the text that appears right below your site’s name in a list of search results. Make sure the meta descriptions for each page on your site contains words that are relevant to that particular page and not just to the homepage of your site.
Although the meta keyword tag is not as vital to search engine optimization as it used to be, it is still important to include all your important keywords in this section of your web page.
Do not overlook your title tag when planning out your SEO strategy. Be sure to include your main keyword at least once in your title tag. Place this keyword as close to the beginning of the title tag as possible.
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These are the main meta tags to focus on. However, there are other meta tags that deserve your attention, too. The meta robots tag enables you to tell the search engines that they should not index a certain page. You can also use other meta tags to identify the author, date and channel of each page. These tags are taken into consideration by some specialized search engines.
It is true that meta tags are not as vital to your search engine optimization efforts as they used to be. However, that does not mean that they play no role at all. Do not bypass setting these tags up properly from the beginning. When your meta data contains keywords that get your site noticed, they help to bump you up that much higher in the search engine rankings.